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1&1Ecommerce is an extremely easy to use, fully hosted solution that will have absolutely anyone up and running with an online store in no time. Its strongest feature is the ability to create very well designed, great looking stores with the minimum of effort. That's not to say the all-important management features aren't well catered for too though. Managing your store is a breeze and our only criticism is that perhaps 1&1Ecommerce doesn't provide some of the advanced features that certain other solutions offer.
When you sign up to 1&1Ecommerce everything behind the scenes will be taken care of for you as this is a fully hosted solution. That means there is no complex installation or configuration to do and you can get to grips with creating your store right away. There are some perfectly usable designs straight out of the box, but it's easy to make some modifications to tailor them to your brand. You don't need any technical experience to do this either, as it's all taken care of through an easy to use web-based interface. Even without much design flair your store should end up looking pretty good thanks to the technology driving things.
The same ease of use extends to the management tools 1&1Ecommerce provides. The admin console looks great and, again, you won't need any technical experience to figure out how things work. However, there is an excellent range of support material, including tutorial videos, if you are having trouble with anything. The stock and order management system is top notch and includes very useful features for automatically emailing customers when their order status changes. It all expands with your store too and you can create extra admin accounts to let staff manage orders for you.
1&1Ecommerce realises the importance of marketing and promotion when it comes to opening a new online store and, as such, provides an excellent range of tools to support it. One of the most notable is the integration with eBay which lets you sell your products through the world's most popular auction site. This creates a whole new sales channel for your business with very little effort required on your part. Along with this you can easily create promotional discount codes to entice new customers and sell gift certificates too. Furthermore 1&1Ecommerce can automatically submit your products to comparison sites to further drive traffic to your store.
1&1Ecommerce is a great ecommerce solution and we would highly recommend it to anyone starting out with their first online store. It scales well enough that you can grow pretty large without having to change providers and supplies all the features you need to manage a busy store. Check out our top ten for some alternatives, but we don't think 1&1Ecommerce will disappoint.
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