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Shopsite Pro is a comprehensive ecommerce solution that can be purchased as an all-in-one end to end solution or as a software product and installed on your own web server. Shopsite itself sells the software directly, but only its partners offer hosted solutions so we don't list any prices for these. If that's what you're looking for there is a list of partners on the Shopsite home page. Shopsite will suit any size of business either looking to set up a completely new online store or add ecommerce capabilites to an existing web site. Here's what we think the stand-out features are.
Getting set up with Shopsite is a breeze thanks to the wizard that will guide you through all the necessary steps to get your store started. Everything is explained very clearly and simply so you won't need much in the way of technical knowledge to get going. However, as you might guess from its own site Shopsite's strong point isn't really design. The templates included aren't up to the same quality standards as some other solutions we have looked at, but they do serve as a basic structure for your site. Some aspects can be altered using the Shopsite console, but for more advanced customization you might have to get someone in who knows how to use a web editing tool or two.
Populating your Shopsite store with products is also very easy thanks to the multitude of ways you can import data. If you are migrating from another shopping cart provider it should be very quick to do. However, if you are starting from scratch we think most people will find the menu system very intuitive and the media manager system allows you to upload multimedia files to be associated with a product. Inventory can be managed through the central administration console and is tied in with the order management system to provide a real time view of what's in stock. Shopsite provides a mobile interface so that you can keep track of things like this and manage your store from any mobile device.
Shopsite offers a great range of marketing tools that can be used to build up a customer base and entice previous customers back. Customers can register on your site as they pay and this allows you to email out newsletters or promotional material to keep in touch. You can also create gift certificates or discount coupons which are a sure fire way of drumming up interest in your store. As customers go through the checkout process you also get the chance to cross-sell similar items – the details of which can be set up through the admin console. Integration with Google Analytics enables you to generate detailed sales reports showing where your customers have come from and what your most popular products are. The data from these is invaluable to any budding entrepreneur as it can feed directly into your sales strategies.
Shopsite boasts lots of great features and an intuitive interface for managing your online store. It's a great choice in our opinion and shopping around Shopsites partners can get you a very reasonable all-in-one deal. The one area where we think it could improve is in the design of the stores it creates. While the features and extensibility are all there to allow you to create whatever you need to it isn't easy without some web design skills and the templates on offer are pretty basic. We would still recommend Shopsite highly, but do check out the demo stores to decide how much customization might be needed to get what you want.
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